The Top 8 Social Networks in France

Social media plays a major role in the daily lives of French people, whether for information, entertainment, or interacting with brands and influencers. In 2025, their use will continue to evolve, with strong trends around video, ephemeral content, and real-time interactions.

Here is the list of the 8 most popular social networks in France in 2025

YouTube – The most used social network in France

With 46 million unique visitors per month , YouTube dominates the social media market in France.

Number of active users worldwide : 2 billion

Popular content types : Educational videos, vlogs, gaming, tutorials, documentaries.

Target audience : Mainly 25-49 year olds , although 18-24 year olds remain a key audience.

Facebook – The historic social network

Despite increased competition, Facebook maintains a significant position with 38 million users in France. It remains an essential network for communicating with friends, keeping up with the latest news, and digital marketing.

Number of active users worldwide : 2.5 billion

Key features : Groups, Marketplace, Facebook Live, Facebook Ads.

Target audience : An older audience with a strong presence of 35-64 year olds .

Instagram – The best social network for short photos and videos

Instagram continues to attract 23 million French users , notably thanks to its stories, reels and attractive visual content .

Number of active users worldwide : 1 billion

Popular features : Reels, Stories, IGTV, Instagram Shopping.

Target audience : Highly appreciated by 16-25 year olds (81% of them have an account).

Snapchat – The Instant Social Network

With 20.9 million users in France , Snapchat remains a key player among young people. The application is mainly used for ephemeral messages and interactive filters .

Number of active users worldwide : 250 million

Target audience : Young people between 11 and 24 years old , very engaged on the platform.

Special features : Ephemeral messages, Stories, Snap Map.

LinkedIn – The essential professional network

LinkedIn has 20 million French users , with a strong increase in professional content creators and businesses.

Number of active users worldwide : 260 million

Key features : Publications, newsletters, job offers, LinkedIn Learning.

Target audience : Professionals, entrepreneurs, recruiters.

TikTok – The social network for short videos and challenges

With 15.4 million users in France , TikTok continues to grow, attracting a young audience fond of dynamic and viral videos .

Number of active users worldwide : 1 billion

Popular formats : Short videos, music trends, challenges.

Target audience : 13-24 years old , with 51% female audience.

Twitter (X) – The instant social network

With 14.5 million French users , Twitter is an essential network for following real-time news, debates and trends .

Number of active users worldwide : 326 million

Key features : Hashtags, threads, Twitter Spaces.

Target audience : Journalists, news enthusiasts, politicians, athletes.

Pinterest – The social network for sharing and inspiration

With 12.5 million users in France , Pinterest is the benchmark network for trends, design and creative ideas .

Number of active users worldwide : 459 million

Main use : Cooking recipes, decoration, fashion, travel.

Target audience : 70% of users are women , with a strong presence of 25-49 year olds .

Social media trends in France in 2025

With the rapid evolution of digital, here are some major trends shaping the use of social networks this year:

Explosion of the short video format

Instagram Reels, TikTok, and YouTube Shorts dominate engagement. Videos under 60 seconds capture more attention and generate more interactions.

Rise of social commerce

Purchasing directly through social networks (Instagram Shopping, Facebook Marketplace, Pinterest Shopping) is increasing sharply.

Growing importance of ephemeral content

Stories on Instagram, Snapchat, and Facebook have become a key lever for digital marketing.

Influence of content creators

Influencers play a crucial role, especially on Instagram, TikTok and YouTube , where their recommendations directly influence purchasing decisions.

Commitment to social and environmental causes

Brands are investing more in responsible and engaged campaigns , particularly on Twitter and LinkedIn .

Why be present on social networks?

Increase your brand visibility

Build audience loyalty through regular communication

Generate sales through advertising and social commerce

Optimize your e-reputation and your digital presence

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agency in Châteauroux can help you with your digital strategy for Facebook, Instagram, TikTok, LinkedIn, and more. Contact us now!