What is the best social network for your business?

How to choose the best corporate social media? In just a few years, social media has become an essential factor in the activity of businesses and startups. But what are these networks? And which ones should you prioritize based on your target audience? Here’s a brief overview of the various social media platforms currently available and their usefulness for your business.

Each of the business social networks we recommend has a different audience. If you decide to build a community development strategy, take the time to think about your target audience so you can reach the largest number of prospects without wasting time communicating on the wrong networks.

Snapchat, a social network aimed at a young audience

The objective of this network

Launched in 2011, this app now boasts over 186 million users, including 13 million in France. The network’s goal is to allow users to send ephemeral photos, videos, or messages that self-destruct at a time set by the user.

The public concerned

According to this website , more than 22% of users are between 13 and 17 years old  ; 36% of users are between 18 and 24 years old . And 27% of users are between 25 and 34 years old while 15% of users are over 35 years old. This network is therefore mainly dedicated to young people or even very young social networking enthusiasts. If this is the age group that interests your business, you will have to create fun and modern content to appeal to this category or risk being quickly zapped. Take advantage of this network to create a connection with your users who will thus have the impression of discovering your business up close.

The objective of this network

Launched in 2010 and acquired in 2012, this application now has nearly a billion users worldwide, including 17 million in France, according to this blog . The goal of this network is to allow users to share photos or videos ; to subscribe to other users, or even to create, personalize or share stories (short ephemeral videos).

The public concerned

41% of Instagram users are between 16 and 24 years old, 17% are between 35 and 44 years old; and 8% are 45 years old or older.

Global Index

This network aims to raise awareness among users about the aesthetics the app is designed to achieve. Using retouching and filters without being a photographer encourages users to publish quality content. A tip for this app: Publish content with care and attention to its quality. Pay attention to your visuals and create a consistent graphic charter to reach a wider audience. This is the ideal platform for artists, fashion, design, and even travel.

The objective of this network

This social network, launched in 2002, has already attracted 244 million users worldwide. There are 16 million registered users in France alone (including 7 million monthly users). The goal of this network is to allow users to create a professional virtual identity. They can create a digital CV, connect with other professionals, view job offers , and even create or share content related to their industry. If you’re looking for new employees or partners, this network is for you!

The public concerned

While it’s estimated that around 79% of members are over 34, the average age on LinkedIn is 44. It’s primarily used by executives and business leaders . To effectively communicate on this network, be sure to publish quality, informative content to create a professional digital identity that’s favorable to your business.

Twitter, for a constant and diverse flow

The objective of this network

It is estimated that there are approximately 320 million “Twitters” worldwide, with 10.3 million in France alone. Its goal is to allow users to share short messages limited to 280 characters on topics identified using hashtags. The flow of information circulates, is exchanged, and spread in record time. This makes Twitter the most viral network currently.

The public concerned

The average age of users on this network is between 18 and 29. However, Twitter is the most diverse network in terms of its users. Indeed, it brings together all types of income, activities, and socio-professional classes. You must feed the “Twittosphere” with varied, fun or informative content, preferably fast and impactful.

This network, which started in 2004, brings together the largest global community of 2.3 billion users , including 35 million in France alone! A pioneer in its field, it is now the 3rd most used website in the world, just after YouTube and Google. Is it necessary to introduce Facebook? I’ll do it anyway! This network allows you to share content, connect with your “friends”, chat live via Facebook Messenger, as well as create and follow personal as well as professional pages.